Users will soon have a fresh option that permits them to reduce the volume of AI-created videos appearing in their timelines. This move comes as the platform revealed that it currently hosts more than 1 bn AI videos.
Pilot Phase and Launch
This change is undergoing trials over the coming weeks before a global release. This shift coincides with a rise in AI content, driven by new video-generation tools.
AI Proliferation Online
Recent reports that nearly 10% of the quickest rising content creators on another major platform primarily display content made by AI. A significant portion of this material is classified as “AI slop”, a phrase for substandard, mass-produced content that is frequently illogical or dreamlike.
Our research shows that a lot of users appreciate content produced via AI tools, from AI artwork to educational videos, and we want to give people the option to see more or less of that, according to their own preferences,” commented a spokesperson.
Volume and Proportions
TikTok disclosed that there are currently 1.3bn videos on its service labeled as artificially created. In total, in excess of 100 m pieces of content are submitted to the platform every day, making AI-generated material a limited part of its complete catalog.
User Control Features
Users will be in a position to limit or boost the level of AI content they watch by accessing the “manage topic” setting in the app and selecting the AI content topic. Additional categories that can already be adjusted under the setting encompass current affairs, style, aesthetics, and movement.
AI Disclosure Rules
TikTok’s policies require creators to identify “realistic” artificially created content, and it bans harmful deepfakes of public figures or critical incidents. Any authentic-looking AI video that is unmarked can be deleted under its terms of service.
In addition, the platform will henceforth attach an artificially created watermark to content created with its proprietary AI systems, or detected by an industry-wide initiative for recognizing content made by AI. This step is designed to deter users from seeking to bypass the labeling process.
Responsible AI Funding
The platform is also launching a two million dollar AI literacy fund for specialists and institutions to create informative material about using AI responsibly. This project will benefit charitable organizations specializing in educating programming and robotics.
Moderation Strategy
The video-sharing app has justified its moderation strategy, following controversy over proposals to cut jobs for numerous review team members in the UK. It is expected to eliminate a significant number of roles in its content moderation division in London, with trade unions and digital protection specialists raising concerns that people are being substituted by AI moderation.
A company official stated that staff-based oversight would still have a role, but AI can protect employees by filtering out the most distressing content ahead of it is viewed by people. The company stated a notable drop in explicit and harmful content seen by safety staff over the past year due to reliance on its machine learning processes.
It is vital to integrate humans and technology to keep the platform safe,” the executive stated. “We’ll have people as part of that process, but we also think it’s very important to limit contact with harmful content as swiftly, which is why a extensive automated help is really helping us work at speed.”
